According to Zhongjin's understanding, the e-commerce giant Mercado Livre plans to invest 34 billion reais in its largest market, Brazil. Fernando Yunes, Senior Vice President and Head of Operations for the Brazilian market at the company, stated on April 8th that this investment includes operational expenses and sets a new record for the company's investment in Brazil. Over the past eight years, Mercado Livre has been consistently increasing its investments in the Brazilian market.

This year's investment represents a 47.8% increase compared to last year, showing exponential growth when compared to the 1 billion reais invested in 2018. During an event at a distribution center in São Paulo state, the Head of Operations for Mercado Livre in Brazil announced the company's plans to further increase investments in Brazil, with Brazilian President Lula in attendance at the event. Yunes also added during the meeting that the e-commerce company is expected to create approximately 14,000 jobs in Brazil by 2025, increasing its total workforce in Brazil to over 50,000 by the end of the year.

Currently, the Brazilian market accounts for over 50% of Mercado Livre's revenue. The company stated in a press release that these investments will primarily focus on logistics and technological infrastructure for its e-commerce and fintech businesses, as well as areas such as membership programs, entertainment, marketing, and talent recruitment.

Last month, Mercado Livre, listed on the New York Stock Exchange, also announced a $3.4 billion investment in its second-largest market, Mexico, for expanding its e-commerce platform operations in the country by 2025.