According to Zhongjin, Chinese smartphone industry leader vivo has announced its entry into the Brazilian market under the "Jovi" brand, establishing a production base in the Manaus Free Trade Zone. This strategic adjustment aims to avoid confusion with the local telecommunications operator Vivo brand and showcase its ambition to capture important global markets. The first batch of "Jovi" brand smartphones is scheduled to be launched in the second quarter of this year. The new factory has already started production in the Manaus Free Trade Zone, signaling the official entry of this tech giant into the largest consumer market in South America.

vivo's parent company was founded in 1995 and has maintained a leading position in the Chinese market, reaching the top with an 18% market share in the fourth quarter of 2024. As an official partner of FIFA, its brand received global exposure during the 2022 Qatar World Cup. vivo has always focused on technological innovation as its core competitive strength, launching several industry-leading products such as the world's first smartphone with an under-display fingerprint sensor, the X20Plus UD, and the X70 series featuring self-developed imaging chips.

The official announcement of Jovi comes at a time when news about Apple considering expanding iPhone assembly in Brazil has surfaced, reflecting changes in the global manufacturing landscape. The 34% tariffs imposed by the Trump administration on China led to an escalation of trade tensions, impacting global stock markets and prompting more Chinese manufacturers to shift focus to markets like Brazil and other Western markets. The Brazilian market has long been dominated by four major brands, and the entry of Chinese companies will enrich the selection of mid-to-high-end products, making Brazil a strategic location for various brands under BBK Electronics (the parent company of vivo, OPPO, and realme).

In addition to vivo, following the announcement of Honor (formerly a Huawei sub-brand) entering Brazil in January, other Chinese brands like Xiaomi and OPPO are also accelerating their presence in Brazil. They plan to compete with traditional players like Samsung and Motorola through 3,000 retail outlets.